Amsterdam Marketing provides conference organisers with room guarantee

Amsterdam Marketing from now on provides organisers of all international, citywide conferences with the guarantee that they can have up to 16,000 rooms available in Amsterdam. This allows the city to quickly, efficiently and without preliminary consultations respond to large conference tender processes. The package on offer will include the conference organiser being able to provide its guests with hotel rooms awarded the 'I Amsterdam approved' quality label. This breakthrough was effected by the Task Force for Citywide Congresses, a collaborative effort between the larger business hotels, Amsterdam RAI, Amsterdam Marketing and others. Hotels awarded three to five stars participate in the 'I Amsterdam approved' quality label guarantee. The phrase 'citywide conferences' refers to congresses of at least 5,000 international participants, spread over several days. The availability of hotel rooms in Amsterdam has significantly expanded over the past three years, from 25,000 to 30,000 rooms. As a result, Amsterdam is better equipped to accommodate large conferences and better able to even more vigorously market the city as an international city of conference. Large conferences are of great importance to Amsterdam. In 2011, they effected a spectacular increase of the number of days participants visited the city by 47. In 2013, Amsterdam will host various large, international conferences. These include the International Liver Congress of the European Association for the Study of the Liver, with 10,000 participants, in April; the European Society of Cardiology Congress, with well over 30,000 participants, in August; and the European Cancer Congress ECCO, with 25,000 participants, in September.