Columns

Column AIPC: Inspired by David Byrne

Despite the age difference, my co-writer Dawn Lauder and I both love David Byrne and his capacity to transform something we know so well into...

What organisers can learn from hotel managers

A conference organiser and a hotel manager have much in common. Both have quite meticulous attention to detail. In this urge for perfection, there is...

Industry Advocacy: Lessons From the Front Line

The past year has generated a lot of industry advocacy activity around the world as different sectors, regions and individual destinations have continued in their...

How centres can help support event delivery in a crisis

Today, all eyes are focused on the trajectory of events and impacts associated with the COVID-19 outbreak and the devastating effects it has had on...

Are you 100 percent digital?

Can you still remember or imagine a world not being digital? I know it’s a matter of age, but I can remember the introduction of...

Are trade shows and conferences becoming a waste of time?

Are trade shows and conferences becoming a waste of time? There are over 1.8 million conferences, incentive events and other meetings in the US alone,...

Addressing the growing generation of millennial business travellers

By 2020, millennials will make up more than half of the global workforce and account for the largest segment of business travellers. Millennial travellers are...

The C&I alternative to Q&A

We all know Q&A: that moment at the end of a session where the audience gets a few minutes to ask a few questions. Frequently,...

What about your loyal delegates?

Do you have an annually recurring conference? Then you know you will meet those people who have always attended your conference each and every time....