George Brouwer | Owner Travel Congress Management (TCM)

‘An important part of the meeting are the social events’

  George Brouwer is managing director and owner of Travel Congress Management (TCM) which specialises in the organisation of medical conferences and events. For the international pharmaceutical company, Eli Lilly Netherlands, TCM organises the biennial National Lilly Meeting. For three days, the more than 130 Lilly employees - who are involved in the clinical research of medicines, marketing, sales and support services - come together to learn from and with each other. “The Lilly event that TCM and Lilly organised in 2013 in the new Van der Valk Hotel in Hoorn, is etched in the memories of both organisers and participants as a positive and well-organised happening. An important part of the meeting are the social events. To give you an idea: from the hotel, which has its own convention centre, we cycled to the old Dutch town of Hoorn. In the port, the three-master, Sanne Sophia, was ready for the group. While we sailed on the IJsselmeer, we enjoyed the lounge music of the ‘DJ on the water,’ while the distinctive landscape passed by us. At the end of the day, we took an interesting walk through the historic centre of the town, where you can still find many elements from the Golden Age. The day ended with a dinner in the courtyard of the characteristic restaurant ‘Huis Verloren.’