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IBTM World 2017 show preview

This year is a major milestone for ibtm events, as it is the 30th anniversary edition IBTM World event, taking place in Barcelona from 28 – 30 November 2017. As always, there will be a broad spread of exhibitors and an extensive Knowlegde Programme. New initiatives are the selection of Elite Hosted Buyers and the Start-Up Pavilion.

Exhibiting companies

This year, some 3,000 exhibiting companies representing over 150 countries will attend, ensuring a comprehensive offering for meetings and events planners.  Exhibitors range from destinations and conference centres to technology companies and suppliers from across the industry. New exhibitors confirmed to attend this year include Visit Wales, Synergy International Italy, Fiesta Hotel Group, Meet Puerto Rico, Visit Almaty, Titanic Hotels, Ceara, Designer Incentives and Conferences India.

Knowledge Programme

The event’s Knowledge Programme, a huge draw for attendees, will this year be headlined by two keynote speakers of global renown and includes topical panel sessions and an inspiring and educational programme of content covering seven engaging themes, including industry trends, safety and security and innovation, disruption and technology. Finally, the ‘Dome’ is a dedicated space where destination exhibitors reveal everything there is to know about their destination.

Elite Hosted Buyers

This year will see the rollout of an enhanced Hosted Buyer programme which will now see ibtm events pre-selecting and qualifying Hosted Buyers allowing them to be fast-tracked through the process. This will allow ibtm events to be even more targeted in ensuring the highest calibre Hosted Buyers are invited to attend the event. The programme also has been designed to deliver added value for exhibitors, by targeting buyers matched according to exhibitor needs. A select group of elite invited Hosted Buyers will benefit from a new VIP experience which will include limousine transfers to and from the airport, access to an exclusive VIP lounge for the three days of the event, 5-star accommodation and a more flexible diary of appointments. Additionally, on the back of research indicating a requirement for more appointments from both exhibitors and Hosted Buyers, this year Hosted Buyers will commit to 10 pre-scheduled appointments per day, creating more appointments and therefore more opportunities to do business. Among the Hosted Buyers there are representatives from large worldwide corporations such as Bank of America Merrill Lynch, Gucci, Mars Incorporated, L’Oreal Active Cosmetics, Microsoft, Montblanc, Philips, and Volvo. Associations include The Optical Society, European Health Management Association, European Society of Ophthalmology, Association of International Seafood Professionals, European Cystic Fibrosis Europe, International Financial Cryptography Association, World Federation of Tourist Guide Associations, and UEFA.

Start-up Pavilion

Also new for 2017 is the Start-up Pavilion, where attendees can meet with an exciting mix of suppliers to discover and learn about new technologies and experiential solutions that are set to make a real impact on event planning and production in the future.  

Emerging technology

Attendees can interact with the latest emerging technology in the Technology and Services Zone and the Innovation Zone, where the winners and finalists of the Tech Watch Award are showcased. The Innovation Zone offers a lively, interactive experience to all participants demonstrating solutions, applications and technologies on specific meetings and events industry challenges and the Technology and Services Zone offers the opportunity to meet with leading international technology suppliers to help take events to a whole new level.

Tech Watch Award

IBTM World recently launched this year’s edition of its renowned Tech Watch Award, which recognises companies with a new and innovative technology product or service with an application within the meetings, incentive, conference and events (MICE) industry. For the first time, there are three categories for the awards: Logistics and Production, Management and Marketing and Audience Engagement. Entries will be judged by a panel of well-known experts from the events and technology industries, chaired by tech industry stalwart, Corbin Ball, who together will select a winner and two finalists in each category and will then vote for one of the three category winners to be named IBTM World Tech Watch Award 2017 winner. The three category winners and six finalists will be offered the opportunity to feature in the Innovation Zone, where delegates will get a chance to experience and interact with the products.

Planned networking events

IBTM World has a wide-ranging networking programme, to ensure all attendees visitors get the most out of the event. This year planned networking events include a 80s themed Welcome Party to celebrate ibtm world’s 30th anniversary and popular MPI Rendezvous, which will take place at the beach front nightclub, Opium. A highlight at the event is Networking Hour, which includes show stopping performances and live music and cultural experiences from some of the global exhibitors. The Meetings Leadership Summit is a high-profile, invitation only networking event that kicks off IBTM World each year.

Young Professionals

IBTM Events is committed to supporting the future of our industry and will once again be partnering with ICCA to host the Forum for Young Professionals in Barcelona, from 26 – 28 November. The team has worked with ICCA for 11 consecutive years to deliver a programme for young events professionals that gives them a deeper understanding of the different industry sectors, helps them strengthen their connections and networks with peers and industry leaders from across the globe and gain experience of working on multi-cultural and buyer-supplier teams. IBTM World 2017 will take place from 28 – 30 November 2017 at Fira Barcelona. In 2016, almost 15,000 delegates attended Ibtm World and over 67,000 pre-scheduled meetings were arranged over the three-day show.

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