Micemedia appoints Pim Schoonderwoerd as new CCO

Micemedia announced today that Pim Schoonderwoerd has been appointed Chief Commercial Officer of the company. As an experienced business leader, he will take on this new role starting March 1st, 2021. With more than 20 years of experience in the international event industry in the fields of IT Consulting, Trade Shows, Corporate Events, Live Events & Project Management Schoonderwoerd combines technical knowledge with strong marketing and business development skills.

Previous role

In his previous role at the International Congress and Exhibition Center RAI Amsterdam, Pim Schoonderwoerd was responsible for the development of new services for visitors, exhibitors and organisers, as well as restructuring sales and operational processes. Schoonderwoerd is a former member of the UFI, The Global Association of the Exhibition Industry, the association of trade show organisers, fairground owners, national and international associations of the exhibition industry, and its partners. He has also been responsible for MPI’s (Dutch chapter) online & offline marketing and communication as former VP of Marketing and Communication.

New world

“Our industry has entered a new world and Pim has the experience and commitment to grow Micemedia and take the next steps in the development of live, online and hybrid events and congresses,” says Founder & CEO, Eric Antonisse. “He is an added value for Micemedia’s existing and future clients.”