Bob Bejan, Microsoft’s Corporate Vice President: Global Events, Production Studios and Marketing Community, has been confirmed as a speaker for the 59th ICCA Congress, a global hybrid experience.
Bob Bejan is responsible for the development, production and execution of global events and experiential marketing for Microsoft. He and his team are reimagining the corporate event space and have committed to digital only events for this fiscal year. In addition, he leads the Microsoft Production Studios delivering hundreds of hours of programming and training around the world on behalf of the company.
Walking the tightrope
Bejan describes himself as walking the tightrope between business and creativity and we’re delighted to have him share his insights in what we’re sure will be a very stimulating session around the transformation of events.
The session at the hybrid ICCA Congress will explore Microsoft’s journey in digital events transformation and will focus on how the leading company views the future of live events. Bob Bejan will discuss new technologies that can be utilised to extend reach, attendance and engagement with global audiences, providing concrete examples and different perspectives.