Congressen

Mr Holland promoting Dutch Meeting Design at IMEX

NBTC's Meet Mr Holland campaign at the IMEX Frankfurt trade fair is being complemented with the From Dutch Design to Meeting Design theme. Mr Holland allows international meeting planners to be introduced to the Dutch view on the art of Meeting Design. The recently published book Into the Heart of Meetings, the very first book on the world focussing specifically on meeting design, gave rise to this new theme. The book was written by Mike van der Vijver and Eric de Groot, two Dutch authors. It provides the reader with refreshing insights into the principles and basic tenets of the meeting designer profession. The two Dutch authors weave a compelling narrative on the topic of meeting design, relevant issues at play and the solutions implemented to counter them. Mr Holland offers meeting planners at the IMEX Frankfurt international trade fair a free consultation with the Dutch authors. In addition, meeting planners may make use of a simple tool, made available on the www.meetmrholland.com website, to start designing their own meetings in Holland. Mr Holland is the ambassador of the Dutch business sector, acting out his mission to guide his target group to business locations and typically Dutch practices, so as to ensure an increase of business meetings held in the Netherlands. In the run-up to IMEX Frankfurt, Mr Holland shows how the Dutch have been changing interiors across the world with Dutch design. And recently, the Dutch have also started changing the meeting sector through their view of the art of Meeting Design.  

Deel dit bericht


Reacties

Er zijn nog geen reacties.


Plaats een reactie

Je moet ingelogd zijn om een reactie te plaatsen.


Schrijf je nu in voor onze nieuwsbrief