IBTM announced the introduction of a new and immersive technology showcase at its forthcoming IBTM World event, which takes place in Barcelona from 27-29 November 2018.
The Exploratory Zone will be located at the physical heart of the event and will give delegates the opportunity to engage and interact with the latest technologies and event solutions set to make a major impact on the events industry.
Technology on offer includes virtual reality, artificial intelligence, facial recognition and 3D printing. Exhibiting companies include food printing company 3DFoodlab; projection mapping wizards Skullmapping; experience platform Amondo; flight simulators from Mach 3 Management; robot experts Robots of London; on-site event tech company Fielddrive; and pioneering 360 / VR company Surround Vision.
From a 3D chocolate model of the IBTM World logo, a synchronised robot dance routine and an immersive culinary experience to a demonstration of combat and virtual reality in team building, the Exploratory Zone will offer new ideas for enhancing customer experience.
Richard Nockles, Creative Director, Surround Vision, commented: “Surround Vision has been at the forefront of VR and AR production and development for the past seven years. We believe in the power of new technology in taking people to the heart of the action through fun and innovative experiences, and what better place to experience it than at events.”
“Three virtual reality flight simulators will be showcased at IBTM World this year”, said Pierre-Henri Chuet, Founder of Mach 3 Management. “The activity supports teambuilding, stress and workload management and decision making plus it’s a great experience flying a jet at supersonic speed in formation with your team. Attending IBTM World is a unique opportunity to meet industry experts and buyers so it was a no brainer for us to be part of the 2018 edition.”
IBTM has also introduced Tech Bar, run by Dahlia+ Agency, as part of the new zone. Tech Bar is a genius-bar style question and answer area staffed by technology experts who will run tech-focused and expert-led sessions to enhance technology skills; recommend apps designed to help busy professionals; review delegates’ social media and websites and check their LinkedIn profile to ensure they are being used to best effect.
Shane Hannam, Portfolio Director, IBTM, comments: “We know from feedback that our visitors value the opportunity to explore new technology and want to be inspired. The new Exploratory Zone will offer an interactive showcase of how technology can enhance customer experiences and help visitors remain on the cutting edge of what’s happening within our industry.”
IBTM World 2018 will welcome around 3,000 exhibiting companies from over 150 countries, over 3,500 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions. In 2017, over 74,000 pre-scheduled meetings between exhibitors and buyers were arranged over the three days.