NH presents mock-up room of Nhow Amsterdam RAI | Conference Matters

NH presents mock-up room of Nhow Amsterdam RAI

On 26 September, NH presented the interior design of Nhow Amsterdam RAI. A mock-up room was also displayed on the new hotel’s construction site, where the building has reached roughly half of its final height.

Six room designs

The six different room designs owe their inspiration to the six cardinal points of the building’s corners: south, west, north, southwest, southeast and northwest. The rooms’ side tables all feature a striking original detail: fish. Hand-crafted by a lure specialist, the fish bait represents a species unique to the region.


A vibrant lobby

Themes from the ‘Golden Age’ of Amsterdam as a commercial centre of Europe are woven into the boldly coloured lobby, along with well-known international symbols, such as Indian mandalas, Mexican ‘Día de Muertos’ skulls and Japanese cherry blossoms. These symbols, however, are embedded in a modern, international setting.
The interior design is the work of NEXT Architects, in collaboration with GLG/MVSA Architects.


Festive introduction

Nhow Amsterdam RAI’s interior design was festively introduced by Maarten Markus; Northern Europe Managing Director of NH Hotel Group and collaboration partners Maurits van der Sluis; COO of RAI Amsterdam, Gert-Wim Bos; Director of the development company COD and Bas van Dam; CEO of Being Development.

Prestentatie Nhow Amsterdam RAI met Bas van Dam - Gert-Wim Bos - Maarten Markus - Maurits van der Sluis

Maarten Markus emphasises, ‘This future member of our Nhow family will attract travellers wanting to stay in a hotel unlike all the others. We have set the bar high by offering guests experiences with a twist —in this case, literally, with the 91-metre-high building. Digital bohemians and seasoned business travellers alike will relish the creativity of this extraordinary hotel. With more than 150 different nationalities, the city of Amsterdam breathes diversity, and I’m looking forward to Nhow Amsterdam RAI becoming a melting pot of different cultures as well.’
Maurits van der Sluits adds, ‘As a multicultural hotspot for trade and businesses, the hotel will serve as a hub for organisers, exhibitors and visitors to national and international events. This will allow Amsterdam RAI to boost its competitive position within the international trade fair and conference market and further increase its spin-off value for the city of Amsterdam.’
According to Gert-Wim Bos, ‘Nhow Amsterdam RAI is the benchmark for all hotel projects, where premium design meets the world’s leading standards for sustainability and energy efficiency. By prioritising Breeam Excellent certification from the outset, we demonstrated our commitment to a sustainable future.’

Nhow Amsterdam RAI

Nhow Amsterdam RAI, near the RAI Convention Centre and Amsterdam RAI station, should become a new social, multicultural hotspot for tourists, business travellers and Amsterdam residents. With 650 rooms over 25 floors and a height of 91 metres, nhow Amsterdam RAI will be the largest newly built hotel in the Benelux region.
Following the opening of Nhow Rotterdam in 2014, this marks the second collaboration between NH Hotel Group and the architects of Rem Koolhaas OMA (Office for Metropolitan Architecture). The design of Nhow Amsterdam RAI was inspired by one of the most iconic features of RAI Amsterdam: the advertising column better known as ‘Het Signaal’ (The Signal). Consisting of three superposed triangles, the building points in many directions, symbolising the diversity that characterises the past, present and future of the city of Amsterdam.
There are currently four hotels designed by NH and the lifestyle brand Nhow: in Berlin, Milan, Rotterdam and the recently opened nhow Marseille. 2019 will see the opening of nhow London in the trendy Shoreditch district, with the theme of ‘London Reloaded’. Nhow Brussels is also slated to open in 2019. In 2021, the second nhow hotel in Germany, nhow Frankfurt, will open its doors with a total of 375 rooms. Over the next three years, nhow hotels are planned for Brussels, Rome, Santiago de Chile and Lima.
Nhow Amsterdam RAI is scheduled to open during the first quarter of 2020.