With its new research project for 2021, the Future Meeting Space (FMS) innovation network is looking at the challenges of the post-Covid-19 era, based on the key assumption that the ecosystem of events will change considerably and for the long term. The FMS initiative, launched by the GCB German Convention Bureau and the Fraunhofer Institute […]
After 18 months of in-depth research, the Future Meeting Space (FMS) innovation network presented the results of its latest study project at an online event on 22 February. Findings include that the relevance of events for an organisation’s overall communications mix will continue to grow in the future and that the increasingly hybrid set-up of […]
The Cologne Convention Bureau (CCB), which is part of the Cologne Tourist Board, is heading into the year 2020 in a new constellation. At the turn of the year, Filiz Ük became the head of this unit. In addition, Sandra Aufschnaiter who has been supporting the CCB since the summer of 2019 is now completing […]
GCB German Convention Bureau presents the results of the first study on the impact of platforms on the organisation, marketing and running of events. The study analyses the impact, challenges and opportunities of the platform economy for the meetings and conference sector. Platforms as the digital economy’s core business model that enables direct, digital interaction […]
