research Archives | Conference Matters

Sponsors eager to return to in-person events

Cover AIM survey sponsoring events

Sponsors are eager to return to in-person events according to a survey by AIM Group. The company specializing in congresses, events and communication, published the results of the survey Events in-person, hybrid or digital? Trends and perspectives from the Sponsors. The survey captured the viewpoints from over 200 representatives of pharmaceutical and biopharma companies from […]

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Desire for physical locations and authentic experiences is growing

Future Meeting Space research group

After 18 months of in-depth research, the Future Meeting Space (FMS) innovation network presented the results of its latest study project at an online event on 22 February. Findings include that the relevance of events for an organisation’s overall communications mix will continue to grow in the future and that the increasingly hybrid set-up of […]

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