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Visit.brussels appoints destination ambassadors

At an exclusive gala dinner on January 31, visit.brussels presented 37 destination ambassadors, all partners who, over the past three years, have contributed exponentially to propagating and supporting Brussels as an international meeting destination. In front of an audience of academics, doctors, European Commissioners, deans of universities, chairmen and board members of international associations based in Brussels, scientists, hospital directors and other destination partners, the new ambassadors were praised for their efforts and help in bringing major international events to Brussels.

Brussels Ambassadors Night

130 people participated in this first edition of the Brussels Ambassadors Night. Visit.brussels will use this event to launch a new network that can be activated to allow new international events to take place in Brussels. This will enhance the Belgian capital's international appeal and promote its local expertise and strengths. In addition, it also wishes to focus the attention of the Belgian academic and economic spheres on the importance and the advantages of having an international event on their specific field take place in Brussels.

Number one convention destination

The Brussels-Capital Region has successfully concentrated on drawing international events. With its 657 gatherings in 2016 it ranks as Europe's number one convention destination, and second worldwide (according to the Union of International Associations). The conventions were responsible for 2,710,000 overnight stays in 2015. The impact of these events gives rise to total revenues of 632 million euros per year, and keeps over 18,000 people employed. In 2016, 58.60 per cent of the total number of overnight stays were professional stays (44.1 per cent MICE and 14.5 per cent for other professional reasons).

The 37 destination ambassadors

The 37 destination ambassadors contributed greatly to this result. Jointly, they organised 66 trade fairs, conventions and sports events with over 800 participants. Together, the award winners welcomed over 500,000 participants and 9,472 speakers.  

During the gala, the following organisation were thanked for their efforts:

 

Trade fairs and exhibitions:

1.       AidEx Conference – Mr Nicholas Rutherford 2.       Art Brussels – Ms Anne Vierstraete 3.       BRAFA Art Fair – Ms Beatrix Bourdon 4.       De Meubelbeurs Brussel – Mr Lieven Van den Heede 5.       European Dog Show 2016 – Ms Nelly Mast-Gelders 6.       LabelExpo Europe 2015 – Mr Douglas Emslie 7.       MoOD -  Mr Patrick Geysels 8.       Seafood Expo Global/Seafood Processing Global – Ms Mary Larkin  

Conventions:

9.    AFRAVIH (Association Francophone des Acteurs de santé contre le VIH) Conference 2016 – Prof. Nathan Clumeck 10.  ALS Liga Symposium 2014 – Ms Evy Reviers 11.   Breast International Group (BIG) – IMPAKT – Prof. Martine Piccart 12.   CIDAE (Conférence Internationale de Dentisterie Adhésive et Esthétique) Conference 2015 – Mr Alain Perceval 13.   Colloque International de Langue Française sur le TDA/H 2016 – Ms Delphine de Hemptinne et Dr Laurent Victoor 14.   Congrès de l’Ordre des experts-comptables 2016 – Mr Philippe Arraou 15.   CPDP (Computers, Privacy & Data Protection) Conference – Dr Paul de Hert 16.   EAHAD (European Association for Haemophilia and Allied Disorders) Congress 2014 – Prof. Cédric Hermans 17.   EORTC (European Organisation for Research and Treatment of Cancer) Meetings 2014 to 2016 – Prof. Françoise Meunier 18.   ESGE (European Society of Gastrointestinal Endoscopy) Congress 2014 – 2016 – Prof. Jacques Donnez 19.   ESOT (European Society for Organ Transplantation) Congress 2015 – Prof. Jan Lerut 20.   ESPN (European Society for Paediatric Nephrology) Congress 2015 – Dr Thierry Schurmans 21.   European Summit on Digital Innovation for Active and Healthy Ageing 2016 - European Commission, DG Interpretation 22.   European Week of Regions and Cities - European Commission, DG for Regional and Urban policy & European Committee of the Regions 23.   Expo-Sciences International 2015 – Ms Frédérique Neuville 24.   Forum for the Future of Agriculture – Mr. Janez Potocnik 25.   GEEW (Gastroenterology and Endotherapy European Workshop) – Prof. Jacques Devière 26.   Green Week – European Commission, DG Interpretation & DG Environment 27.   Harvard WorldMUN Brussels 2014 – Mr Jens Wauters 28.   IAPP Europe Data Protection Congress – Mr Paul Jordan 29.   IFSO (International Federation for the Surgery of Obesity & Metabolic Disorders) Congress 2014 – Dr Luc Lemmens 30.   ISICEM (International Symposium on Intensive Care and Emergency Medicine) – Prof. Jean-Louis Vincent 31.   Les Journées Francophones de Nutrition 2014 – Prof. Jean-Charles Preiser 32.   Materialise World Conferences – Ms Pascale Notté 33.   PIPOL Conference 2015 – Dr Jean-Daniel Matet 34.   SPIE Photonics Europe 2014 – 2016 – Prof. Hugo Thienpont & Prof. Francis Berghmans 35.   WAS#3 2016 – Ms Aiofe Condren  

Sports events:

36.   EPFG 2014 - European Police and Fire Games Association – Mr Robert Thomas 37.   World InterHash 2014 – Mr Pierre-Marc Lefebvre  

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