All web care activities organised for trade shows by RAI Amsterdam have been assigned to Goud Uberconnected. This goes not only for trade shows in Amsterdam, but also for international trade shows that the RAI organises in Turkey, Mexico, Indonesia and China, among other locations.
Goud Uberconnected started taking care of the web care activities in February 2018 with the Huishoudbeurs (household) and the Negenmaandenbeurs (maternity). Goud Uberconnected provides the web care for approximately 13 trade show headlines. For a period of seven days each week and from 8 AM to 10 PM, Goud Uberconnected social media agents, specially designated for the RAI, monitor the responses to the trade shows. In addition to these 13 specific trade shows, Goud Uberconnected also provides the monitoring for the general RAI account, which includes 500 events annually.
“RAI Amsterdam is always on. So we were looking for a party that can support us in the area of year-round web care. Our goal is to be relevant 365 days per year for our visitors; so we want to be ready for them at any time. We noticed Goud Uberconnected because of the pleasant cooperation during previous, separate campaigns. Their creativity, years of specialist experience and direct and easy communication made it easy for us to assign this important project with full confidence to Goud Uberconnected,” according to Eline Deijs, RAI Amsterdam Director of Marketing & Digital.